I developed a light-touch identity system that preserves KIVOTOS’ hand-drawn logo while building a modern, consistent language around it. The colour palette is derived from the mark’s original tones to communicate positivity, warmth, compassion, and integrity. Rounded modules, sun and wave motifs, and a simple icon set create a friendly rhythm across layouts without sacrificing clarity.
The system was designed for a team with little design experience. I built a Canva template kit and a one-page how-to so staff can duplicate, edit, and export quickly. Accessibility was a core requirement: I defined WCAG-aligned contrast rules, safe text/background pairings, and service-based colour coding for instant recognition.
Key deliverables included brand guidelines, a trifold leaflet, stationery, and social templates. The outcome is faster production, clearer communication for families and partners, and a cohesive look across print and digital while keeping the heart of the original logo.