The illustrations of the estate (already an iconic element of their brand) were retained and refined to appear prominently on the boxes, emphasizing the winery's deep-rooted legacy. The logotypes alternate between Greek and Latin alphabet versions, to represent both local authenticity and international reach.
Typography hierarchy and minimal colour touches (such as the rich red for "Estate") were selected to stand out against the natural kraft paper, achieving a premium look with sustainable materials. The boxes were designed to be functional, but also visually cohesive with the winery’s wider branding—from bottle labels to retail shelf presence.
This design ensures that even the logistics side of the brand reflects the winery’s personality and story.