The illustrations of the estate (already an iconic element of their brand) were retained and refined to appear prominently on the boxes, emphasizing the winery's deep-rooted legacy. The logotypes alternate between Greek and Latin alphabet versions, to represent both local authenticity and international reach.
Typography hierarchy and minimal colour touches (such as the rich red for "Estate") were selected to stand out against the natural kraft paper, achieving a premium look with sustainable materials. The boxes were designed to be functional, but also visually cohesive with the winery’s wider branding—from bottle labels to retail shelf presence.
My role covered naming, logo design, and brand voice, as well as creative direction across campaigns, social media, and packaging.
I managed day-to-day content production—photography, styling, editing, copywriting—and maintained a consistent, recognisable presence across platforms. From conceptual storytelling to technical execution, I built a brand that functions across physical and digital touchpoints while staying resourceful and low-budget.
The branding system was designed to support a wide range of digital and physical applications. Custom vector graphics, type treatments, and colourways were created to adapt seamlessly across product packaging, digital shop assets, social media templates, and internal collateral such as “staff picks” highlights. The design language uses a retro-adjacent palette of orange, pink, yellow, and dark green, with graphic elements that emphasise layered compositions, rounded symmetry, and repeating patterns.
Key deliverables included a modular logomark in multiple lockups, supporting iconography, grid-based layouts for web and print, and digital merchandising assets. Each component was tested in mock product applications—mugs, t-shirts, bags—to ensure legibility and impact at various scales.
The final identity balances consistency and spontaneity, with a system that’s recognisable yet adaptable to future use.
Tools used: Adobe Illustrator, Photoshop, InDesign.
I created a few concepts and for each handled art direction, illustration, composition, and production prep.
The work references garage culture and retro typography, using structured visual elements and tactile illustration to maintain a sense of motion and weight.
Each visual decision was made with wearability and screen-print translation in mind. 2/4 designs shown