The branding system was designed to support a wide range of digital and physical applications. Custom vector graphics, type treatments, and colourways were created to adapt seamlessly across product packaging, digital shop assets, social media templates, and internal collateral such as “staff picks” highlights. The design language uses a retro-adjacent palette of orange, pink, yellow, and dark green, with graphic elements that emphasise layered compositions, rounded symmetry, and repeating patterns.
Key deliverables included a modular logomark in multiple lockups, supporting iconography, grid-based layouts for web and print, and digital merchandising assets. Each component was tested in mock product applications—mugs, t-shirts, bags—to ensure legibility and impact at various scales.
The final identity balances consistency and spontaneity, with a system that’s recognisable yet adaptable to future use.
Tools used: Adobe Illustrator, Photoshop, InDesign.