Stretch Your Mind (SYM) is a dance and well-being initiative that bridges the connection between movement and holistic development. This branding project captures the essence of dance, creativity, and inclusivity through a carefully crafted visual identity.
Approach:
The design strategy focused on a minimalist aesthetic and a fluid, continuous-line visual style to symbolize movement, balance, and grace. The logo and graphic assets were developed to resonate with SYM's core values of confidence, resilience, and passion while ensuring flexibility across print and digital platforms.
Deliverables:
- Logo Design: A continuous-line drawing of a dancer, reflecting elegance and motion.
- Visual Assets: A set of cohesive graphic elements, including flowing patterns, icons, and background motifs.
- Promotional Materials: Bilingual flyers and supporting graphics optimized for web and print.
- Brand Palette & Typography: Soothing, modern colors and typefaces to create a welcoming, inclusive atmosphere.
Result:
A harmonious and consistent brand identity that reflects SYM's mission to inspire movement, growth, and well-being for individuals of all ages.
Tools Used: Illustrator | InDesign | Photoshop | After Effects