The guide combines essential information (emergency contacts, transport tips, house rules) with carefully written cultural highlights, curated recommendations, and local insights. It was designed to be both functional and collectible, suitable for guests to browse, reference, and even take home.
The tone of voice balances clarity with warmth, speaking to travellers of various backgrounds. Structurally, the guide is modular and scalable, making it easy to update with seasonal editions or monetise through featured listings. The design prioritises legibility and flow, using considered typography and a soft colour palette to support both aesthetics and readability.
Deliverables included copywriting, layout, print consultation, and production planning - evolving the project into a potential local platform connecting businesses and travellers through beautifully made editorial content.