The illustrations of the estate (already an iconic element of their brand) were retained and refined to appear prominently on the boxes, emphasizing the winery's deep-rooted legacy. The logotypes alternate between Greek and Latin alphabet versions, to represent both local authenticity and international reach.
Typography hierarchy and minimal colour touches (such as the rich red for "Estate") were selected to stand out against the natural kraft paper, achieving a premium look with sustainable materials. The boxes were designed to be functional, but also visually cohesive with the winery’s wider branding from bottle labels to retail shelf presence.
I developed a light-touch identity system that preserves KIVOTOS’ hand-drawn logo while building a modern, consistent language around it. The colour palette is derived from the mark’s original tones to communicate positivity, warmth, compassion, and integrity. Rounded modules, sun and wave motifs, and a simple icon set create a friendly rhythm across layouts without sacrificing clarity.
The system was designed for a team with little design experience. I built a Canva template kit and a one-page how-to so staff can duplicate, edit, and export quickly. Accessibility was a core requirement: I defined WCAG-aligned contrast rules, safe text/background pairings, and service-based colour coding for instant recognition.
Key deliverables included brand guidelines, a trifold leaflet, stationery, and social templates. The outcome is faster production, clearer communication for families and partners, and a cohesive look across print and digital while keeping the heart of the original logo.
My role covered naming, logo design, and brand voice, as well as creative direction across campaigns, social media, and packaging.
I managed day-to-day content production: photography, styling, editing, copywriting and maintained a consistent, recognisable presence across platforms. From conceptual storytelling to technical execution, I built a brand that functions across physical and digital touchpoints while staying resourceful and low-budget.
The branding system was designed to support a wide range of digital and physical applications. Custom vector graphics, type treatments, and colourways were created to adapt seamlessly across product packaging, digital shop assets, social media templates, and internal collateral such as “staff picks” highlights. The design language uses a retro-adjacent palette of orange, pink, yellow, and dark green, with graphic elements that emphasise layered compositions, rounded symmetry, and repeating patterns.
Key deliverables included a modular logomark in multiple lockups, supporting iconography, grid-based layouts for web and print, and digital merchandising assets. Each component was tested in mock product applications mugs, t-shirts, bags to ensure legibility and impact at various scales.
The final identity balances consistency and spontaneity, with a system that’s recognisable yet adaptable to future use.
Tools used: Adobe Illustrator, Photoshop, InDesign.