My role covered naming, logo design, and brand voice, as well as creative direction across campaigns, social media, and packaging.
I managed day-to-day content production—photography, styling, editing, copywriting—and maintained a consistent, recognisable presence across platforms. From conceptual storytelling to technical execution, I built a brand that functions across physical and digital touchpoints while staying resourceful and low-budget.
The visual direction combines retro linework with a simplified screen-print aesthetic to enhance print clarity and wearability.
I developed original character artwork and integrated movement and rhythm through flame motifs and vinyl cues—aligning with Sammy’s energetic sets and visual identity.
I handled art direction, illustration, composition, and production prep.
The work references garage culture and retro typography, using structured visual elements and tactile illustration to maintain a sense of motion and weight.
Each visual decision was made with wearability and screen-print translation in mind.
As part of the core creative team at STO5I, I contributed to the development and execution of the platform’s visual identity and communications across multiple campaigns and initiatives. My responsibilities included designing core brand assets, building visual systems for both digital and print materials, and developing adaptable frameworks for communications across changing political and cultural landscapes.
I handled creative and editorial work for internal documentation, event promotion, printed matter, social media, and outreach materials. I also supported strategy development for audience engagement and led design production for ongoing projects with local and international collaborators.
The work required a balance between visual clarity, social sensitivity, and quick turnaround across multiple media formats. I often worked independently, managing deadlines, stakeholder feedback, and the implementation of consistent visual direction.
For Matrona Swim, a women’s swimwear brand based in Los Angeles, I designed a series of seamless patterns intended for textile printing. Working remotely from the UK, I developed each pattern in three distinct color palettes to suit various seasonal and product needs.
Stretch Your Mind (SYM) is a dance and well-being initiative that bridges the connection between movement and holistic development. This branding project captures the essence of dance, creativity, and inclusivity through a carefully crafted visual identity.
Approach:
The design strategy focused on a minimalist aesthetic and a fluid, continuous-line visual style to symbolize movement, balance, and grace. The logo and graphic assets were developed to resonate with SYM's core values of confidence, resilience, and passion while ensuring flexibility across print and digital platforms.
Deliverables:
- Logo Design: A continuous-line drawing of a dancer, reflecting elegance and motion.
- Visual Assets: A set of cohesive graphic elements, including flowing patterns, icons, and background motifs.
- Promotional Materials: Bilingual flyers and supporting graphics optimized for web and print.
- Brand Palette & Typography: Soothing, modern colors and typefaces to create a welcoming, inclusive atmosphere.
Result:
A harmonious and consistent brand identity that reflects SYM's mission to inspire movement, growth, and well-being for individuals of all ages.
Tools Used: Illustrator | InDesign | Photoshop | After Effects
Illustration, Pattern Design, Digital Composition, Concept Development
This series of illustrated pattern designs is built from a library of original life drawing sketches, reworked into geometric compositions that function as seamless patterns. Each design uses body figure drawings as the base structure—nude forms rendered with attention to proportion, gesture, and rhythm—then layered into detailed arrangements that only reveal their subject upon closer inspection.
I handled every aspect of the process, from selecting and digitizing raw sketchbook material to vectorizing, editing, and developing each layout for seamless tiling. The patterns are constructed to hold both visual impact at a distance and conceptual depth up close, using repetition and symmetry to abstract the figure without losing the integrity of the original drawings.
This work demonstrates a crossover between fine art and applied design—using traditional drawing as a starting point for digital experimentation and print-ready compositions. It also reflects my ongoing interest in form, scale, and the way visual systems can carry complexity through simplicity.
For this project, I developed a complete visual identity for an architectural practice with a focus on timeless design, structural clarity, and functional aesthetics. My role covered concept development, brand system design, and implementation across digital and print platforms.
The design direction is grounded in architectural logic—clean lines, clear hierarchy, and a restrained palette that supports legibility and adaptability. The typographic logo balances simplicity with structure, with multiple versions created for responsive use across media. Additional material created - business cards, letterheads, animated logo and UI consulting.
For this project, I was commissioned to create a chapter illustration for The Perfect Man by Violet Carso. Each chapter was assigned to a different illustrator to interpret visually. My contribution was a full-page illustration designed to function as the chapter’s title image.
Working from the themes and tone of the narrative, I developed a concept centered around consumerism and desire, rendered through a cyberpunk lens. The composition features a vending machine filled with packaged men, referencing mass production and commodification. A woman’s hand, with detailed acrylic nails, is seen holding a note ready to be inserted into the machine, acting as both a narrative device and compositional anchor.